How Important Are Reviews in SEO?
Although false reviews often get media attention from time to time, it does seem that the advantages of positive and real online user reviews far outweighs this. For many years now, Internet users have been rating products both positively and negatively. In fact, these user ratings are being used by companies to determine whether or not to promote a specific product. This article has tried to highlight the importance of positive reviews from happy customers, as well as the importance of real feedback from dissatisfied users.
The importance of reviews can never be underestimated. While search engines will rank your website according to its popularity, the real secret is to find your ideal consumer profile and deliver exactly what they want. So how do you know if you are meeting your ideal customer profile? One way is by using product reviews. According to one survey conducted, it was found that the average rating on product pages was 65% – this means that a very high percentage of consumers are actually looking at your product pages. These auctions, via sites such as selhoo are also available online.
However, if your product page isn’t meeting your ideal user profile, don’t fret – there are still other ways to improve your ranking in the search results. Of course, the biggest issue is getting to the top – that’s why so many people use Google and Yahoo! Search, as well as Bing, to find the information they need. It’s best to focus on a particular health benefit or feature when promoting a new product. If you are promoting a weight loss feature, for example, then focus on the weight loss benefits, and try and find any negative reviews highlighting this area.
In addition, focusing on a particular health benefit can increase the chances of your product being noticed by those customers who are most likely to be interested in that particular feature. For example, there are many natural health enthusiasts who will likely be searching for reviews on certain supplements, rather than the more general health features offered by a weight loss feature. So, focus on this particular area and write up positive reviews. Additionally, this approach may help to increase your ranking with Google, as Google has recently started including customer reviews in their search results. This is yet another way to target your market!
When you have written up good content and optimized your page, the next thing you need to do is get it ranked in the search results. This can be done in a number of different ways, including by contacting the search engines directly (which is often free), creating backlinks in your website (a process known as “link building”), and through paid advertisements such as Google Adsense. Regardless of which method you choose, always remember that getting your site ranked in the top rankings for your chosen keywords will ultimately lead to increased sales – and ultimately, more profits for your ecommerce business!
Overall, an SEO marketing strategy that include creating great content, high search ranking, and ultimately, increased sales will help you achieve the greatest benefits over time. Of course, it’s also very important that you target your audience. If your target market is based primarily on the consumption of probiotics, then obviously you wouldn’t want to advertise a weight-loss supplement! Rather, if your target market is those who are interested in purchasing organic dietary supplements, then you would be happy with the idea of advertising a probiotic product page in your marketing strategy!